Vredestein to be an Official Sponsor of FIS Alpine World Ski

The Vredestein premium tyre brand is to become an Official Sponsor of the 2023 FIS Alpine World Ski Championships which is being held in Courchevel Méribel, France, from 6 to 19 February 2023. The FIS Alpine World Ski Championships is a flagship event in the global winter-sports calendar, attracting millions of enthusiastic viewers. Apollo Tyres, which owns the Vredestein product brand, has signed the sponsorship deal to help drive awareness of the award-winning Vredestein winter (Wintrac and Wintrac Pro) and all-season (Quatrac and Quatrac Pro) tyre ranges.

“This significant new commitment to winter sports provides an ideal platform to increase positive awareness of some of Vredestein’s unique brand and product attributes,” explains Benoit Rivallant, President and CEO at Apollo Tyres Europe. “Our winter and all-season tyres have many natural synergies with the world of competitive skiing, in particular the focus on achieving superior standards of performance and safety on snow and ice.”

Continued recognition in winter and all-season tyre tests

The Vredestein Quatrac Pro high-performance tyre was recognised as overall ‘Price/Quality Winner’ by Auto Motor und Sport, and ‘recommended’ by ACE Lenkrad magazine in its September all-season tyre test. The testers at AutoBild highlighted the performance of the Quatrac Pro in the snow, as well as its “stable driving behaviour and short braking distance on wet slopes, with low road noise.” The standard Vredestein Quatrac, which is suited to family cars and SUVs, achieved second place in AutoBild’s highly competitive all-season tyre test, being singled out as ‘exemplary’. The testers described the Quatrac as “a strong all-season tyre with balanced performance in the wet and dry, with impressive braking distances.” Vredestein winter tyres also performed well in recent independent tests. The Wintrac was ‘recommended’ by ADAC, the largest car club in Germany with around 21 million members. The organisation commended the Wintrac’s performance on ice and its low rolling resistance. Meanwhile, the Vredestein Wintrac Pro high-performance winter tyre was named ‘very good’ by Auto Motor Und Sport.