10 05,2022

Vredestein on the race for a more sustainable future!


A new four-year sponsorship with the 'Les 20 km de Paris'

Vredestein's new four-year partnership with the annual mass-participation running event 'Les 20 km de Paris' aspires to convey its ideas for a more sustainable future. Likewise, sport promotes a more sustainable and healthier lifestyle.



Vredestein would be the first tyre brand to sponsor this major event in its 44-year long history. As a tyre brand with a long-lasting heritage, we believe that success does not come overnight. It is about always pushing forward and never giving up. Striving to get the best out of anything and being ahead of competition. And most of all, being your own competitor. This year we are expecting that "Les 20 km de Paris" will welcome over 32,000 runners from over 100 countries! Let’s strive for our best and push forward together.

This year's "Les 20 km de Paris", to be held on October 9th, has a theme of 'space' and more specifically the slogan ‘courir en apesanteur' which translates into 'run in weightlessness'. This effortless running is also what Vredestein strives to provide its customers through its high-performance tyres, including the Ultrac Vorti and Ultrac Vorti R Plus summer tyres and Quatrac and Quatrac Pro all-season tyres, which have a special low rolling-resistance and a high-level all-round and test-winning performance

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