Vredestein Traxion Optimall takes home the gold
The leading European tyre brand Vredestein has won the gold medal in the LAMMA 2019 Innovation Awards’ “Driven Innovation” category with its Traxion Optimall tyre. This innovative VF (Very high Flexion) tyre for the top tractor segment is without equal in terms of traction, fuel efficiency and productivity and will substantially reduce the total cost of ownership. The Traxion Optimall will take pride of place on the Vredestein stand nr. 6.504 at the show, LAMMA Birmingham, on 8/9 January.
Live the land: Vredestein celebrates the farming life
Premium tyre brand Vredestein has produced a promotional movie honouring farmers, their connection to the soil and the hard work they do every day. Made by award-winning Amsterdam-based studio Sounds Like Film and the result of nine months of filming, the video is part of Vredestein’s Live the Land campaign for its agricultural tyre portfolio.
Vredestein to introduce next-generation VF tyre: Traxion Optimall
Vredestein has launched a new premium tyre for the top tractor segment based on further improved VF (Very High Flexion) technology at the Agritechnica in Hanover in 2017.